I recently came across a Youtube video of the comedian Joe Rogan talking about getting in shape (profanity alert). The video is entertaining, but more importantly, it’s chock full of great information.

Over the next few days, I will dissect and reflect on a few key points in this video that created light bulb moments for me. Before you watch the video, be forewarned that the F bomb is used liberally. If kids are around, best to put on some headphones or wait until they’re in bed. If foul language bothers you, you can just skip the video, but that would be a darn shame to miss out on how much great content is packed into a mere seven minutes.


My first aha moment comes at just 33 seconds in. Joe talks about how people fear the discomfort of exercise, but that in fact, exercise is only uncomfortable in the beginning.

I’ve long had this inkling that the journey of getting to a goal is much more difficult and time intensive than the act of maintaining that goal. It may take you hours of hard work to clean your house, but once it’s clean, it takes minutes every day to keep it clean.

Same with exercise. Not only will it take less time to maintain your physical fitness once you have it, but you’ll also enjoy exercising because you are past the point of discomfort.

So often we look at a mountainous goal and think, “Well, that looks too hard” or “It looks like too much work” or (and this is the big one) “I don’t have the time.” But what if reaching and maintaining that goal is actually more time efficient than never reaching it at all?

It takes a heck of a lot of effort to get a heavy boulder (or car) rolling, but once it’s in motion, it takes significantly less effort to keep it going. I’m reminded of the times in my life that for one reason or another, I’ve had to push a car. First, we start by rocking it back and forth. Each time it rocks, the car goes a little bit further until the time when it starts to roll forward. Once it’s rolling, it just takes consistent pressure to keep it going.

What are the areas of your life where you resist even starting the goal because of the association of discomfort? Do you ever quit before you really get going because you assume it will always be that hard?